![]() ![]() While Netflix no longer breaks down US subscribers, we expect there will be 174.7 million Netflix viewers in the US in 2021, an increase of 2.7% from a year prior, according to our latest forecast. How many subscribers does Netflix have?Īs of Q2 2021, Netflix has roughly 209 million global paid memberships, an increase of more than 16 million subscribers from the same time period last year. But, it’s also facing some tough competition among other key players including Disney+ and Hulu who are garnering new subscribers and taking a larger share of the OTT pie. Netflix is still king in the over-the-top (OTT) space- the streaming giant accounts for a plurality of average time spent with subscription OTT video services among US adults. Do you work in the Advertising, Media & Marketing industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.The streaming giant’s share of subscription OTT video viewing among adults is expected to shrink this year.Netflix has roughly 209 million global paid memberships, as of Q2 2021.That might be something which gets removed as the tests continue. If that's the case, the presence of the "Verify Later" button is questionable. Then again, it might simply just be an additional security layer like Netflix claims it to be. Perhaps its data suggests that accounts are being shared too widely, without the sales conversions that used to come with it. The fact that Netflix is trialing this warning suggests that the password sharing marketing strategy isn't something the company needs to rely on anymore. That's because these people often go on to become paying subscribers. ![]() In fact, at CES 2016, Netflix CEO Reed Hastings said that people sharing their accounts was "a positive thing". Regardless, Netflix knows this practice happens. It's not an illegal practice, but Netflix's terms do state that you shouldn't share your account with individuals beyond your household. Related: How Many People Can Watch Netflix at One Time per Account? ![]() However, it's not unusual for people to give their details to other people. ![]() While Netflix supports multiple profiles on a single account, these are designed for those in the same household. Is It Fair for Netflix to Stop Password Sharing? ![]()
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